Brand Central

Overview

Our brand identity is a foundation with which we tell powerful, consistent stories about our products and services. It differentiates us from the competition and helps us stand out as we evolve as a company. We can unify the way we look and talk by how we send a signal to our customers and employees that ThirdChannel is a strong and cohesive brand—one that is clear, consistent, different, and better in everything we say and do.

These guidelines provide a basic overview of ThirdChannel's branded visual system and aid with the production of ThirdChannel assets. Strict adherence to these graphics standards will create a unified look and feel, which helps build and maintain brand recognition and awareness in the marketplace.

About ThirdChannel

ThirdChannel’s retail intelligence platform is used by the world’s leading brands to see what’s happening — or should be happening — with their products on the ground in thousands of stores, and to identify where to allocate marketing resources to drive higher sales.

The Web-based platform integrates real-time data from field teams on the ground with POS, inventory, traffic, and other sources of data to reveal retail execution issues. The system generates action plans that guide field team efforts, unlocking sales potential and quantifying results with measurable ROI. Don’t have a field team? ThirdChannel matches an exclusive, on-brand force for brands and retailers to flex up presence in stores.

Logos

Our logo is the touchstone of our brand and one of our most valuable assets it acts as a universal signature across all ThirdChannel communications. The identity is a unique piece of artwork that must be reproduced and applied with consistency and care in every application. It must never be altered under any circumstance. Only approved digital art files should be used.

Logo Misuse

Consistency in the application of the ThirdChannel logo will build brand recognition. To maintain the integrity of the ThirdChannel logo it's important to use the logo as these guidelines set out.

Do not try to recreate the logo on your own. Do not make the logo transparent, apply a drop shadow, outer glow, inner glow, bevel, emboss, satin, or even feather.

The following examples illustrate misuses of the logo that should be avoided:

Standard Fonts

Helvetica Neue is the official ThirdChannel typeface. Clean, distinctive and legible, it is available in a variety of weights to express both contemporary and classical qualities.

DO NOT exceed 10pt - 72pt in font size unless working on design collateral such as posters, banners, and event booths.

A number of Helvetica Neue weights are also available, allowing a full range of creative expression.

Platform/Web Fonts

Roboto is the official ThirdChannel typeface used for our platform.

Roboto Light

Roboto Regular

Roboto Bold

Brand Color Palette

Color is a fundamental yet powerful tool for expressing a mood or feeling. Color brings a brand to life. Play with it. Take advantage of it. The following page provides guidance and examples around ThirdChannel's color usage.

3C Red (Hex #73100A)